NEW Marketing Debate and Online Marketing Today questions added to end-of-chapter exercises. Kotler Mairead Brady Malcolm Goodman Torben Hansen and published by Pearson (Intl).
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Supplemented by diverse examples, illustrations, case studies, and stimulating exercises, the text brings the essentials of the subject into sharp focus, enhancing student confidence in identifying and resolving problems. Marketing Management 15th Edition Kotler.pdf - Free download Ebook, Handbook, Textbook, User Guide PDF files on the internet quickly and easily. Written with a multidisciplinary perspective, this balanced, comprehensive coverage also addresses the needs of practicing managers to understand the strategic, tactical and administrative aspects of marketing against the new challenges and opportunities in the marketplace. The text is woven around an emphasis on four key themes: - Customer Relationship Management - Brand Building - Internet/Technology Revolution - Marketing Around the Globe It explores how the traditional theories and practices of marketing management are responding to emerging technological and market realities. The eleventh edition, expanded yet streamlined, builds on the fundamental strengths of the past editions while highlighting recent trends and developments in marketing. This highly-esteemed and widely adopted classic has long been considered the most student accessible text for the management courses in marketing.